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Performance Marketing Insights
Practical notes on PPC, measurement, and making ads work.
July 21, 2026
Google Ads Audit: How to Cut CPA by 60%+
A step-by-step Google Ads audit that cuts CPA with no extra budget. Case: cost per lead −66.98%, leads 94→140. Free 7-step checklist inside.
Read more →March 15, 2024
Negative Keywords in Google Ads: How to Stop Wasting Budget
Most Google Ads accounts lose 15–30% of budget to irrelevant searches. How to find negative keywords and cut wasted spend by 22% in one evening.
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