Blog
Performance Marketing Insights
Practical notes on PPC, measurement, and making ads work.
August 29, 2026
Freelancer or Agency for Paid Ads: How to Choose
An honest five-dimension comparison — including when an agency genuinely wins. Plus 7 questions to ask any contractor before you start.
Read more →August 29, 2026
GA4 + GTM for Ad Accounts: Base Setup
Six steps to a base GA4 and Google Tag Manager setup for paid ads: events, UTMs, Consent Mode, conversion import. Checklist inside.
Read more →August 29, 2026
LinkedIn Lead Gen Forms vs Landing Pages: Which Is Cheaper
Lead Gen Forms almost always win on CPL — but not on cost per deal. The trade-offs, from a real B2B account: 6.95% click-to-lead at ~$53 per lead.
Read more →August 29, 2026
Meta Pixel + CAPI After iOS 14: Setup Guide
Step-by-step Pixel and Conversions API setup: event_id deduplication, Event Match Quality, AEM priorities. A 9-point checklist inside.
Read more →July 21, 2026
Google Ads Account Structure for B2B with Long Sales Cycles
How to structure a Google Ads account for B2B where deals close over months. Segmentation, campaign layers, micro-conversions. Case: 117 leads at $0.21 CPC.
Read more →July 21, 2026
Google Ads Audit: How to Cut CPA by 60%+
A step-by-step Google Ads audit that cuts CPA with no extra budget. Case: cost per lead −66.98%, leads 94→140. Free 7-step checklist inside.
Read more →March 15, 2024
Negative Keywords in Google Ads: How to Stop Wasting Budget
Most Google Ads accounts lose 15–30% of budget to irrelevant searches. How to find negative keywords and cut wasted spend by 22% in one evening.
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