Google Ads that convert customers — not just clicks
Account audits, campaign restructures, and hands-on management across Search, Shopping, Performance Max, Display, and YouTube — from one specialist accountable for every dollar.
Sound familiar?
You’re paying for Google Ads. You’re just not sure the ads work.
Most of the time the problem isn’t that “ads don’t work.” It’s structure, tracking and control. Here’s what I see in accounts every week:
Budget is leaking — and it’s unclear where
Spend keeps rising, but where the sales come from (or whether they come at all) never shows up on the dashboard.
The account was inherited
Set up in a rush or passed from agency to agency — it lost any real structure a long time ago.
Pretty reports, invisible sales
Impressions, clicks, “reach” — plenty of metrics, no link to actual revenue.
Performance Max out of control
PMax eats branded traffic and takes credit for sales it merely intercepted.
Every one of these shows up in the free audit — and every one can be fixed.
Is this service right for you
Honest about who I work best with — so neither of us wastes time.
- E-commerce, lead generation or local services
- Ad budget of roughly $1,000–$100,000/month
- You want one accountable specialist, not a nameless “team”
- You want transparency and data-driven decisions, not promises
- You want the cheapest “set it up in 3 days and forget it”
- You’re not willing to share analytics and sales data
- You expect guaranteed “sales by tomorrow” with no audit
What the service consists of
Google Ads management here isn’t “launch and forget.” It’s a defined system — from the first audit to ongoing optimisation — where every part has a job.
Where your ads will appear
Google isn’t one place — it’s a network of them. Your budget is deployed only where it earns its keep, matched to how your customers actually buy.
Google Search
Text ads at the top of results the moment someone searches for what you sell — the highest-intent inventory on the internet.
Google Shopping
Product listings with image, price and title in Search and the Shopping tab. The core revenue driver for e-commerce.
Google Maps & Local
Show up when nearby customers search for your category — ideal for stores, clinics, and service businesses.
Performance Max
One AI-driven campaign spanning Search, Shopping, Display, YouTube, Gmail, Discover and Maps — with the right guardrails.
Display Network
Image and banner ads across 2M+ websites and apps to build awareness and retarget people who didn’t convert.
YouTube
Video ads that reach buyers on the world’s second-largest search engine — from awareness to action.
Gmail & Discover
Native placements in the Gmail promotions tab and the Google Discover feed to capture demand between searches.
Remarketing
Bring back visitors and past customers across every network — the cheapest, highest-converting audience you have.
What you get from it
Not “more clicks” — three things that actually move profit.
Tighter targeting, cleaner structure and disciplined bidding mean fewer wasted clicks — and a lower cost per lead or sale from the same budget.
Budget shifts toward the campaigns, keywords and products that actually make money, so more of every dollar comes back as revenue.
Accurate conversion tracking plus plain-language reporting means you finally know what’s working — and what to stop paying for.
How it works
Four steps — from the first look inside the account to scaling what already delivers.
Free audit
I review your account and hand you a written breakdown of what’s leaking budget and where the fastest wins are.
Restructure
Campaigns, tracking and bidding are rebuilt around your real goals — with guardrails so nothing runs away.
Launch & test
We go live and start testing ad copy, audiences and bids, cutting losers fast and doubling down on winners.
Scale
Proven campaigns get more budget; reporting stays transparent so you always know why.
Real Google Ads results
A few outcomes from real accounts. Every number comes from the client’s own reporting.
Me vs. a typical agency
Same service name. A very different experience for you.
| With me | Typical agency | |
|---|---|---|
| Who runs the account | Me personally — from audit to bids | A junior supervised by a manager |
| Point of contact | Directly with the specialist | An account manager relaying a dashboard |
| Contract | Month-to-month, no lock-in | A 6–12 month contract |
| Account ownership | Your account and data — forever | Often the account stays with the agency |
| Reporting | Plain language, from your data | Vanity metrics and a slick dashboard |
| Audit | Free, and yours to keep | Paid, or “only after you sign” |
Frequently Asked Questions
How long before I see results from Google Ads?
What’s included in the account audit?
Where will my ads actually appear?
Do you work with Performance Max?
Can you take over an account someone else has been running?
Is there a long-term contract?
What reporting will I receive?
Free audit
Ready to improve your Google Ads results?
Free audit · 1 business day · No obligation.