LinkedIn Ads that reach the exact buyer — not just expensive clicks
B2B campaigns targeted by job title, company and industry, with native lead forms, ABM and tight cost control — built to turn LinkedIn’s expensive clicks into a pipeline your sales team can close.
Sound familiar?
You’re paying for LinkedIn. But the clicks are pricey and the leads are thin.
LinkedIn is the only platform where you can target by role and company — but that power is wasted the moment the audience, offer or tracking is off. Here’s what I see in accounts every week:
Premium clicks, no leads
You pay $15–40 a click, then send that expensive traffic to a slow landing page instead of a native form. The CPL never adds up.
Broad audiences burning budget
Targeting that’s too wide spends your money on people who will never buy — and hides which segment actually converts.
No conversion tracking
Without the Insight Tag and CRM routing, you’re optimising on clicks and guessing at pipeline instead of measuring it.
Creative fatigue
The same ad runs for months, frequency climbs, and results quietly decay with no refresh system in place.
Every one of these shows up in the free audit — and every one can be fixed.
Is this service right for you
Honest about who I work best with — so neither of us wastes time.
- B2B with a defined ICP (SaaS, services, manufacturing, finance)
- Ad budget of roughly $3,000–$50,000/month on LinkedIn
- You sell to specific job titles, seniorities or industries
- You want pipeline and a workable CPL, not impressions
- You want the cheapest clicks with no regard for lead quality
- A B2C product where job title isn’t a buying signal
- You’re not willing to set up the Insight Tag and CRM routing
What the service consists of
On LinkedIn, precision is everything — the wrong audience turns a premium CPC into wasted budget. This is a defined system for reaching the right buyer and converting them efficiently.
Where your ads will appear
LinkedIn offers B2B formats no other platform can match. Each placement is chosen to fit the buying stage — from first touch to a booked demo.
Sponsored Content
Native single-image ads in the feed — the core placement for reach and lead generation.
Video Ads
In-feed video to build authority and explain a B2B offer where a static image can’t.
Carousel & Document
Swipeable cards and downloadable lead magnets — ideal for guides, reports and multi-point offers.
Lead Gen Forms
Native forms that pre-fill from the profile — the lowest-friction way to capture a qualified lead.
Message & Conversation
Ads delivered straight into the LinkedIn inbox for direct, personal outreach at scale.
Text & Dynamic Ads
Desktop sidebar placements — low-cost reach and personalised prompts that keep your brand present.
Thought Leader Ads
Boost a founder’s or executive’s personal post — the format that earns the most B2B trust right now.
Audience Network
Extends your best-performing ads to trusted apps and sites beyond the LinkedIn feed.
What you get from it
Not impressions, not clicks — three things that actually move a B2B business forward.
Targeting by job title, seniority, function and company puts your budget in front of decision-makers — not a lookalike guess at them.
Native lead forms, tight targeting and manual bidding turn LinkedIn’s premium CPC into a cost per lead your sales math can actually support.
Insight Tag and CRM routing tie ad spend to real leads and opportunities — so you measure pipeline, not vanity metrics.
How it works
Four steps — from the first look inside the account to a predictable pipeline.
Free audit
I review your account, ICP and tracking, and hand you a written breakdown of what’s leaking budget and where the fastest wins are.
Define ICP & tracking
We sharpen the target audience and set up the Insight Tag, conversions and lead routing so every lead is measured.
Launch lead-gen & ABM
Native lead forms and account-based campaigns go live against the exact roles and companies that fit.
Optimise & scale
Winning audiences and creative get more budget; reporting stays tied to cost per lead and pipeline.
Real B2B results on LinkedIn
LinkedIn usually runs as one channel within a B2B program. Here’s a real example — every number comes from the client’s own reporting.
B2B Software · DACH · Nordics · US
Acropolium — B2B IT lead generation
from LinkedIn campaigns
lead-gen form conversion rate
total across LinkedIn, Search & Meta
Me vs. a typical agency
Same service name. A very different experience for you.
| With me | Typical agency | |
|---|---|---|
| Who runs the account | Me personally — from ICP to bids | A junior supervised by a manager |
| Point of contact | Directly with the specialist | An account manager relaying a dashboard |
| Tracking | Insight Tag + CRM routing | Optimising on clicks, pipeline blind |
| Contract | Month-to-month, no lock-in | A 6–12 month contract |
| Creative | Refreshed every 2–3 weeks vs fatigue | The same ad for months |
| Audit | Free, and yours to keep | Paid, or “only after you sign” |
Frequently Asked Questions
Why is LinkedIn Ads so expensive compared to Google or Meta?
Where will my ads actually appear?
Can you run Account-Based Marketing (ABM) campaigns?
How do you keep the cost per lead under control?
What industries work best on LinkedIn Ads?
How soon will I see results?
Is there a long-term contract?
Free audit
Ready to improve your LinkedIn Ads results?
Free audit · 1 business day · No obligation.