Meta Ads · Facebook · Instagram · Reels

Meta Ads built on creative — not on hope

Facebook and Instagram campaigns with a creative testing framework, a full funnel, and server-side tracking (CAPI) — from one specialist accountable for every dollar.

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$2M+
Ad budget under management
50+
Accounts across 7 industries
90%
Client retention
5+
Years in performance marketing

Sound familiar?

You’re running Meta ads. But the results come and go.

On Meta, results hinge on two things: creative and measurement. When one is off, money leaks and sales stay invisible. Here’s what I see in accounts every week:

Cost per acquisition swings weekly

CAC is unpredictable: cheap one week, triple the next — with no clear sense of what’s driving it.

Creatives burn out constantly

The moment an ad starts working it fatigues within a week, and there are no tested replacements ready to go.

iOS quietly broke your data

You’re still measuring everything on browser Pixel and missing the 20–30% of conversions iOS 14+ hides.

Unclear what actually drives revenue

Advantage+ on autopilot reports “results,” but which creative and audience truly sell stays a mystery.

Every one of these shows up in the free audit — and every one can be fixed.

Is this service right for you

Honest about who I work best with — so neither of us wastes time.

This is for you if
  • E-commerce, DTC or lead-gen business
  • Ad budget of roughly $2,000–$100,000/month on Meta
  • You want a systematic approach, not chasing one viral post
  • Ready for honest measurement: Pixel + CAPI, real sales data
This isn’t for you if
  • You want one “viral” video to fix everything
  • You’re not willing to set up server-side tracking (CAPI)
  • You expect stable ROAS without any creative testing

What the service consists of

Results on Meta depend on creative and measurement. This is a defined system for both — from tracking setup to a repeatable creative pipeline.

Account audit + full-funnel mapping
Pixel + Conversions API (CAPI) server-side tracking
Structured creative testing framework (A/B, one variable)
Campaign restructure: cold → warm → hot
Lookalike, interest and broad audience building
Intent-based remarketing segmentation (views, visitors, carts)
Ad copy and briefs for static & video creative
Offer and landing-page alignment
Budget scaling rules and fatigue monitoring
Monthly plain-language reporting

Where your ads will appear

Meta is Facebook, Instagram and beyond. Placements are chosen deliberately — for where your audience actually stops scrolling — not left on autopilot.

Facebook Feed

Native in-feed ads to Meta’s largest audience — the baseline placement for reach and direct response.

Instagram Feed

Visually-led in-feed ads for discovery and DTC — where strong creative earns the click.

Stories (FB + IG)

Full-screen vertical, high-impact ads — ideal for urgent offers and bold hooks.

Reels (FB + IG)

Short-form video — the fastest-growing and often cheapest reach on the platform right now.

Instagram Explore

Ads for people actively discovering new content — clean top of funnel.

Facebook Marketplace

High commercial intent — reaching people already in a shopping mindset.

Messenger

Inbox and Stories placements — for direct response and follow-up conversation.

Audience Network

Extends your best ads to trusted third-party apps and sites beyond Meta.

What you get from it

Not “more likes” — three things that actually move profit.

Predictable CAC

A structured testing system replaces guessing, so your cost per acquisition becomes stable and forecastable instead of swinging week to week.

Creative that keeps working

A steady stream of tested hooks and formats beats fatigue — so results don’t crater the moment one good creative burns out.

Data you can trust

Server-side CAPI recovers the conversions iOS hides from browser Pixel — so you optimise on real data, not a broken signal.

How it works

Four steps — from the first look inside the account to scaling proven creative and audiences.

01

Free audit

I review the account, funnel and tracking and hand you a written breakdown of what’s leaking budget and where the fastest wins are.

02

Tracking & structure

We set up Pixel + CAPI and rebuild campaigns into a clean cold → warm → hot funnel.

03

Creative testing

Structured A/B tests find the strong hooks, formats and offers — one variable at a time.

04

Scale

Proven creatives and audiences get more budget, with fatigue monitored so results hold.

Real Meta results

A few outcomes from real Facebook and Instagram accounts. Every number comes from the client’s own reporting.

Manufacturing · Facebook + Google

416 leads

A full-funnel Google + Meta program: sales ×3 (43 → 138 per month).

View case

DTC Food · Meta

+40% brand

Demand generation via Meta audiences: +20% online sales every month.

View case

E-commerce · Facebook + Google

228 sales

Paid media across Facebook, Instagram and Google for a healthy-meal brand.

View case
See all case studies →

Me vs. a typical agency

Same service name. A very different experience for you.

With me Typical agency
Who runs the account Me personally — from audit to creative A junior supervised by a manager
Point of contact Directly with the specialist An account manager relaying a dashboard
Tracking Pixel + CAPI, server-side data Browser-only Pixel, data with gaps
Contract Month-to-month, no lock-in A 6–12 month contract
Creative A testing system and winner pipeline Betting on one “viral” video
Audit Free, and yours to keep Paid, or “only after you sign”
Free auditReport is yours to keepMonth-to-monthNo obligation

Frequently Asked Questions

How do you approach creative testing on Meta?
I run structured A/B tests — one variable at a time (hook, format, offer, audience). Winners are decided on cost per result / ROAS over 7–14 days and scaled; weak ones are cut. The goal is a reliable creative pipeline, not the occasional viral post.
What if I don’t have many creatives?
We start with what you have and brief the production of the rest. Static images often outperform video in direct response, so a strong creative pipeline doesn’t have to be expensive.
Do you set up the Pixel and Conversions API (CAPI)?
Yes — accurate server-side tracking is non-negotiable. Browser-only Pixel loses roughly 20–30% of conversions on iOS 14+ devices, so CAPI setup is standard on every account.
Where will my ads actually appear?
Across Meta placements — Facebook and Instagram feeds, Stories, Reels, Instagram Explore, Marketplace, Messenger and the Audience Network. Placements are chosen for where your audience actually engages, not left on Advantage+ defaults without testing.
How do you build the funnel?
Top of funnel targets cold audiences (interests, lookalikes, broad). Warm and hot remarketing pools are built from video views, engagement, site visitors and add-to-carts. Each layer gets its own creative and offer — no one-size-fits-all ads.
Can you run Facebook and Instagram from one account?
Yes — both run from one Ads Manager. Placement decisions (feed, stories, reels) are made on where your audience engages, not by Advantage+ default without testing first.
Is there a long-term contract?
No lock-in. We work month to month. If the results aren’t there, nothing keeps you — which is exactly what keeps me accountable.

Free audit

Ready to improve your Meta Ads results?

Free audit · 1 business day · No obligation.

Free audit · 1 business day · No pitch, no obligation